Responsibilities

Study design briefs and determine requirements
Schedule projects and define budget constraints
Conceptualize visuals based on requirements
Prepare rough drafts and present ideas
Develop illustrations, logos and other designs using software or by hand
Use the appropriate colors and layouts for each graphic
Work with copywriters and creative director to produce final design
Test graphics across various media
Research industry-related topics
Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms, Twitter, TikTok, Facebook, Instagram, and YouTube
Publish posts according to the established social media content calendar
Collaborate with the marketing team to ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sales
Ensure every piece of content you create aligns with our brand voice

Requirements and skills

Proven graphic designing experience
A strong portfolio of illustrations or other graphics
Deep knowledge of social media trends, hashtags, and engagement strategy
Ability to work with creative tools like Adobe
Proven experience in creating engaging content on different social media platforms—Twitter, TikTok, Facebook, Instagram, and YouTube
Ability to turn a concept into compelling content
Ability to incorporate our brand voice and identity in digital content
Extensive knowledge of the popular social media platforms